---
title: "Liquid Gold Conference: The Potential of Business Archive Collections"
description: "TownsWeb Archiving sponsored the Liquid Gold conference hosted by BACS & BAC.\n\nThe event brought together industry experts, archivists, & historians."
image: https://blog.townswebarchiving.com/hubfs/Cheryl%20Traversa.jpg
---
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- Supporting collections to thrive in the digital landscape
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- Integrity, Empathy and Truth – Our commitment to you
- [Meet The Team](https://www.townswebarchiving.com/about-us#team)
- Dedication with a personal touch – names and faces!
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- Passionate about culture and heritage? Join the team!
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[](https://cta-redirect.hubspot.com/cta/redirect/2351684/56d4945e-1152-47db-9f08-37cd61531382)
[](https://www.townswebarchiving.com/)
- [Digitisation](https://www.townswebarchiving.com/digitisation/)
- [Bound Volume Collections](https://www.townswebarchiving.com/digitisation/bound-volume-collections/)
- Registers, guard books, journals, diaries and more
- [Archive Collections](https://www.townswebarchiving.com/digitisation/archive-collections/)
- From index cards, maps, posters and reports to letters
- [Photograph Collections](https://www.townswebarchiving.com/digitisation/photograph-collections/)
- All 35mm slides, glass plates, transparencies & photos
- [Film Collections](https://www.townswebarchiving.com/digitisation/film-collections/)
- Including aperture cards, microfilm and microfiche
- [Audio Visual Collections](https://www.townswebarchiving.com/digitisation/audio-visual-collections/)
- From Betamax, compact audio cassette and CD to VHS
- [3-Dimensional Collections](https://www.townswebarchiving.com/digitisation/3-dimensional-collections/)
- Including 3D and 2D object photography and VR tours
- [Data Capture](https://www.townswebarchiving.com/datacapture/)
- [Audio Visual Transcription](https://www.townswebarchiving.com/datacapture/audio-transcription/)
- Make audio searchable by transcribing content to text
- [Handwritten Text Recognition](https://www.townswebarchiving.com/datacapture/handwritten-text-recognition-htr/)
- Make handwritten text searchable through automatic text recognition
- [Optical Character Recognition](https://www.townswebarchiving.com/ocr-scanning-service/)
- Make typed text searchable with accurate data capture
- [Data Entry](https://www.townswebarchiving.com/datacapture/data-entry/)
- Make ambiguous records fully searchable with data entry
- [Handwritten Transcription](https://www.townswebarchiving.com/metadata-transcription-service/)
- Make handwritten text searchable through transcription
- [Publishing](https://www.townswebarchiving.com/publishing/)
- [Digital Collections](https://www.townswebarchiving.com/archive-management-software/pastview/welcome-to-pastview)
- Manage, publish and share digital collections online
- [Digital Records](https://www.townswebarchiving.com/archive-management-software/chronicle-cemetery-management/)
- Reimagine the digital management of cemetery records
- [Virtual Tours](https://www.townswebarchiving.com/virtual-reality-tour/)
- Bring internal spaces to life digitally with a VR Tour
- [Industry](https://www.townswebarchiving.com/industry/)
- [Academic](https://www.townswebarchiving.com/industry/academic/)
- Futureproof education with digitally enabling online resources
- [Bereavement Services](https://www.townswebarchiving.com/industry/bereavement/)
- Counter operational costs with digital control and management
- [Business and Corporate](https://www.townswebarchiving.com/industry/business-and-corporate/)
- Protect brand value & discover the power of digital management
- [Cultural Heritage](https://www.townswebarchiving.com/industry/cultural-heritage/)
- Harness the value of collections with financial autonomy
- [Public Sector](https://www.townswebarchiving.com/industry/public-sector/)
- Combat damage and loss with robust digital duplicates
- [Military](https://www.townswebarchiving.com/industry/military/)
- Respectfully and globally mark significant figures and conflicts
- [About](https://www.townswebarchiving.com/about)
- [Our Vision & Mission](https://www.townswebarchiving.com/about-us#vision-mission)
- Supporting collections to thrive in the digital landscape
- [Our Values](https://www.townswebarchiving.com/about-us#values)
- Integrity, Empathy and Truth – Our commitment to you
- [Meet The Team](https://www.townswebarchiving.com/about-us#team)
- Dedication with a personal touch – names and faces!
- [Careers](https://www.townswebarchiving.com/recruitment/)
- Passionate about culture and heritage? Join the team!
- [TWA Digitisation Grant History](https://www.townswebarchiving.com/digitisation-funding-grant/grant-history/)
- From our very first winners to our latest success stories
- [Partners](https://www.townswebarchiving.com/partners)
- Trusted organisations offering associated services
- [Our Work](https://www.townswebarchiving.com/our-work)
- [Blog](https://blog.townswebarchiving.com/)
- [Contact](https://www.townswebarchiving.com/contact/)
[Home](https://blog.townswebarchiving.com/) » Liquid Gold Conference: The Potential of Business Archive Collections
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# Liquid Gold Conference: The Potential of Business Archive Collections
| **Published By:** [Paul Marks](https://blog.townswebarchiving.com/author/paul-marks) **Published:** November 7, 2024 **Last Updated:** November 20, 2024 |
| --- |
.png?width=1200&length=1200&name=Liquid%20Gold%20Conference%20(Blog).png)
**Cheryl Traversa**, Global Archive Manager at The Macallan, with the opening keynote speech.
Last week, we travelled to Glasgow, Scotland, for the annual joint conference from the [**Business Archives Council of Scotland** (BACS)](https://busarchscot.org.uk/) and the **[Business Archives Council (BAC)](https://businessarchivescouncil.org.uk/).**
[**The Macallan**](https://www.themacallan.com/en) hosted the event at the Edrington Group’s head office, and we were thrilled to be one of the sponsors, alongside [**Naomi Korn Associates**](https://naomikorn.com/) and [**Preservica**](https://preservica.com/).
With the theme ‘**Liquid Gold: Realising the Potential of Your Business Archive Collections**,’ the event brought together industry-leading experts, archivists, and historians for a day full of insights, networking, and inspiration.
The conference explored the richness of business archive collections, highlighting their value as corporate assets and their broader significance to society, as well as their potential for academic research and public engagement.
## **Session A:**
Following a delightful networking breakfast, the conference kicked off with a keynote by **Cheryl Traversa**, Global Archive Manager, and **Felipe Ferrari**, Senior Marketing Manager at The Macallan. They discussed and showcased the ways in which archives help to capture the essence of a company's key milestones.
**Philippa Mole,** Head of The Guardian News & Media Archive, discussed the role of their archives in celebrating [The Guardian’s](https://www.theguardian.com/uk) impressive 200-year history.
**Anne-Grethe Jensen** and **Michael-John Jennings** from [News UK](https://www.news.co.uk/) shared their experiences using archives to commemorate major anniversaries.
To conclude the first session, our very own Sales Executive, **Nathanael Liu,** took the stage to provide an overview of [TownsWeb Archiving](https://www.townswebarchiving.com/)'s services. He covered everything from [**digitisation**](https://www.townswebarchiving.com/digitisation/) - scanning and indexing archival materials and converting them from physical to digital formats, including still images and audiovisual content - to data capture using [**Handwritten Text Recognition**](https://www.townswebarchiving.com/datacapture/handwritten-text-recognition-htr/), [**Handwritten Transcription**](https://www.townswebarchiving.com/datacapture/metadata-transcription-service/), [**Optical Character Recognition**](https://www.townswebarchiving.com/datacapture/ocr-scanning-service/), [**Audiovisual Transcription**](https://www.townswebarchiving.com/datacapture/audio-visual-transcription/), and [**Data Entry**](https://www.townswebarchiving.com/datacapture/data-entry/).
While digitising archives is an essential first step in preservation, **publishing** and making them not only discoverable but fully searchable is where the real excitement lies. This can be achieved through our innovative publishing solutions, including our [**PastView**](https://pastview.townswebarchiving.com/)platform and [**Virtual Tours**](https://vr.townswebarchiving.com/).
**Nathanael Liu (TownsWeb Archiving Sales Executive) presenting on stage**
**Nathanael Liu (TownsWeb Archiving Sales Executive) presenting on stage**
**Nathanael Liu (TownsWeb Archiving Sales Executive) presenting on stage**
## **Session B:**
**Tracey Panek,** Historian and Director at [Levi Strauss & Co.](https://www.levi.com/GB/en_GB/) Archives, and **Kitty But**, Head of Archives at[Hongkong Land](https://www.hkland.com/) Corporate Archives, both showcased the power of archives in building brand stories and creating social memory.
**Christopher Kermovant**, Founder & Scientific Director at [Teklia](https://teklia.com/), and **Fabienne Moreau**, Head of Heritage at [Hennessy](https://www.hennessy.com/en-int), gave a fascinating presentation illustrating how they use AI to enhance archival storytelling.
**Tracey Panek, Historian & Director of Archives at Levi's.**
## **Session C:**
The afternoon sessions explored innovative uses of archives, with **Dr. Rachael Matthews**, Associate Director for Research & Engagement at [Coventry University](https://www.coventry.ac.uk/); **Dr. Grace Chapman**, Heritage Advisor at [Reckitt](https://www.reckitt.com/); and **Tim Crumplin**, Business Archivist at [Alfred Gillett Trust/Shoemakers Museum](https://alfredgilletttrust.org/a-new-museum-in-street/), highlighting the community and commercial value of archival collections.
**Lisa Mason**, Assistant Curator of Modern & Contemporary Design at [National Museums Scotland](https://www.nms.ac.uk/), shared the vibrant story of the [Bernat Klein Collection](https://www.nms.ac.uk/past-exhibitions/bernat-klein-design-in-colour), showcasing the unique potential of design archives.
## **Session D:**
The closing session, chaired by **Amanda Noble** of the Business Archives Council of Scotland, underscored the importance of archives in preserving business history and supporting brand heritage.
**A presentation slide from Anders Sjöman, with a quote by Gustav Mahler.**
Presentations by **Anders Sjöman**, Head of Client Projects & Communication at the [Centre for Business History in Stockholm](https://www.naringslivshistoria.se/en/); **Matthew Edmondson**, Senior Archivist at [Swire Archives](https://www.swire.com/en/global/home.php); and **Aymée Thorne Clarke**, Archivist at [Rogers Stirk Harbour & Partners](https://rshp.com/), demonstrated how archives can serve as invaluable assets for organisations.
Finally, **David Powell**, Archive Manager at [DC Thomson & Co.](https://www.dcthomson.co.uk/), and **Kay Foubister**, Acquisition Curator at the [National Library of Scotland’s Moving Image Archive](https://www.nls.uk/collections/moving-image-archive/), concluded with insights into unlocking the potential of early TV adverts.
David Powell (DC Thomson & Co.) with Kay Foubister (NLS Moving Images Archive).
## **Evening Reception:**
We ended a truly inspiring and insightful day with a whisky tasting session, with two of The Macallan's finest liquid gold offerings, as well as some canapés, networking, and celebrating the collective commitment to preserving business heritage.
A special thank you to the **Business Archives Council** and **Business Archives Council of Scotland** for the opportunity to attend and sponsor this wonderful annual event.
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